Lehrangebot Fachbereich Wirtschaft Leisure and Tourism Management - Bachelor Wahlfächer

Lehrveranstaltung / Subject

LTMB5100 - Maritime Tourism

Beschreibung / Curriculum

1. Definition and history of cruise
2. Why cruise?
3. Navigation
4. Hierarchy on board
5. Ship selection
6. Booking modalities
7. Accommodation
8. Life on board
9. Cruise kitchen
10. Land trips
11. Tips
12. Tendencies
13. Market overview
14. Maritime Tourism in Mecklenburg-Western Pomerania
15. Evaluation criterion of cruise ships
16. Analysis of magazines: Special-Interest-Magazine

Zielsetzung der Lehrveranstaltung - erwartetes Lernergebnis und zu erwerbende Befähigungen / Objective of the course

In this course the students getting familiar with organizers and their market factors as well as traditional and alternative ways of sales. In addition it is dealing with package tours in a package or as set and the product of cruise and its demand and supply.

Lehrmethoden / Teaching methods

Seminar

Fachliche Voraussetzungen / Prerequisites

None

Bewertungsmethoden / Assessment methods

report

Empfohlene Literatur / Recommended reading

Kreuzfahrten weltweit 2002
Jörn W. Mundt (1993): Reiseveranstaltung;
H.G. Taubert (1995): Traumschiff-Reise;
Douglas Ward (2002): Complete Guide to Cruising & Cruise Ships 2002
Ocean & Cruise News (monthly)

Sprache der Ausbildung / Language of Instruction

German and if necessary English

Semester-Wochenstunden / Credits

im 3. Semester: 1 Vorlesungs-/Übungsstunden / 1 Labor-/Seminarstunden

Prüfungen/ Examinations

im 3. Semester: B

ECTS-Kreditpunkte / ECTS credits: 2

Verantwortlicher Fachvertreter / Lecturer

  • Dr. Peer Schmidt-Walther

  • Druckversion Druckversion

    Impressum - © FH Stralsund - Haftungsausschluss - Feedback